TKO Group Holdings, Inc. is an American sports and sports entertainment company. Established on September 12, 2023, the public company was formed by a merger between Endeavor subsidiary Zuffa—the parent company of mixed martial arts promotion Ultimate Fighting Championship—and the professional wrestling promotion World Wrestling Entertainment. TKO is led by CEO Ari Emanuel and president Mark Shapiro, both of Endeavor; Dana White and Nick Khan retained their roles as CEOs of UFC and WWE respectively upon the merger, while WWE co-founder Vince McMahon served as executive chairman until resigning from the company in January 2024 amid a sex trafficking scandal. The merger marked the first time that WWE has not been solely and primarily majority-controlled by the McMahon family, which founded the company and owned it for over 70 years. As of 2024, the UFC and WWE were the two most valuable combat sports organizations in the world according to Forbes. Read more
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