LinkTree alternatives: Which link in bio platforms are used the most on Instagram?

May 15, 2025

LinkTreee alternatives

Which link in bio websites such as LinkTree are used the most? We analysed over 1.5 million Instagram accounts to answer this question.

LinkTree is the winner

LinkTree is the clear winner among the urls that the Instagram creators use as their bio link, with more than 15% of the external links being a linktr.ee domain. The second most used domain is youtube.com with less than 2% of the accounts using a YouTube link. The dominance is almost hard to believe.

The chart with top domains used in Instagram bios

While LinkTree is the most popular, there are other link in bio platforms popular among the Instagram creators. Following is a list of top 10 alternatives in order of their popularity.

1. linkin.bio

Coverage: 0.84%

Linkin.bio is a service offered by Later, which is a popular influencer marketing platform.

2. bio.site

Coverage: 0.38%

Similarly to linkin.bio, bio.site is also owned by a larger entity, Squarespace, which is an American website building and hosting company. The tool is free and highly customizable.

3. lnk.bio

Coverage: 0.28%

Lnk.Bio is an independent, black-woman owned small business. It's probably the least corporate-looking link in bio option you can find, with free option and paid plan costing only $1 a month.

4. beacons.ai

Coverage: 0.21%

This platform is more than just a link aggregator, positioning itself as an all-in-one tool for creators powered by AI. Beacons.ai offers features to help users monetize their audience, including tools for email marketing and selling digital products.

5. sprout.link

Coverage: 0.18%

Like some other tools on this list, sprout.link is the offering of a larger company, the popular social media management platform Sprout Social. SproutLink allows users to create a clickable replica of their Instagram grid, which is great for brands that want to link directly from their visual posts.

6. wonderl.ink

Coverage: 0.15%

Wonderl.ink positions itself as a GDPR-compliant alternative to other link-in-bio tools, emphasizing that it does not use user tracking or tracking cookies and utilizes German servers.

7. lnk.to

Coverage: 0.14%

Lnk.to is provided by Linkfire, a platform specializing in smart links for music and podcast marketing.

8. taplink.cc

Coverage: 0.12%

Taplink.cc allows users to create micro landing pages for Instagram, with advanced features such as direct orders and payments through the site.

9. mtr.bio

Coverage: 0.11%

Another link in bio service - I failed to find what makes it stand out from others.

10. myportfolio.com

Coverage: 0.10%

MyPortfolio.com is a service by Adobe used primarily by creators that want to show their portfolio - designers, photographers, etc.