theshaderoom

The Shade Room

@theshaderoom
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About

The Shade Room is a media company, founded by Angelica Nwandu in March 2014. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of Instagram". "Shade" in this case refers to a slang term for quips or wisecracks, especially those made with the intent of debasing their target. Nwandu lives and works from Los Angeles and employs a staff of five working on The Shade Room. The Shade Room has also been compared to MediaTakeOut with one exception, the majority of The Shade Room's news is reported primarily on Instagram. Read more

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