The Good Crisp Company

About

The Good Crisp Company is a brand of gluten free canister chips. It currently sells in the US and Australian grocery markets. The brand was introduced in 2017 by ABC Sales and Marketing Pty Ltd and is currently trademarked in over six countries ABC Sales and Marketing have licensed and imported the Malaysian snack Mamee for the Australian market. After selling snacks in Australia for 10 years ABC expanded into the US market with their Mamee brand. After initial challenges with US customers connecting with the brand, the company decided to introduce their products under a new brand, The Good Crisp Company. They worked with US consultants and experts to research the US market, identify customers and ensure the products had the correct certifications. Read more

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