Lawrence Lord, professionally known as The Purist, is a British hip hop record producer and DJ from Chichester, West Sussex. He has collaborated with various prominent American and British rappers including MF Doom, Westside Gunn, Danny Brown, Freddie Gibbs, CasIsDead, Loyle Carner and Sonnyjim. Music media figures have called The Purist's productions "lush and sample heavy", "soulful Blaxploitation infused", "ethereal and eerie", and "cinematically moody". He has self described himself as a "purveyor of luxury rap beats". Lord also founded and works as creative director of record label Daupe!, which has released music from Westside Gunn, Conway the Machine, Ghostface Killah and Mach Hommy. The Purist's production credits include contributions to the Mercury Award-nominated album Yesterday's Gone by Loyle Carner and the album Famous Last Words by 2024 Brit Award winner CasIsDead. Read more
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