About
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries. Read more
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