R U OK? is an Australian non-profit suicide prevention organisation, founded by advertiser Gavin Larkin in 2009. It revolves around the slogan "R U OK?" and advocates for people to have conversations with others. The organisation holds a dedicated R U OK? Day annually on the second Thursday of September, which encourages Australians to connect with people who have emotional insecurity, to address social isolation and promote community cohesiveness. R U OK? works collaboratively with experts in suicide prevention and mental illness, as well as government departments, corporate leaders, teachers, universities, students and community groups. Its activities also align with the Australian Government's LIFE Framework. R U OK? Limited is on the Register of Harm Prevention Charities. The organisation has corporate sponsors, ambassadors and government funding. The Australian Department of Health granted R U OK? funds of $824,945 for suicide prevention campaigns and web resources. Read more
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