Penaten is a German brand of healthcare products, including baby cream owned by Kenvue. Its name is taken from the Penates, the household deities of Ancient Rome. The Penaten Cream was developed by German chemist Max Riese in 1904. The production was based in a factory built in 1908 in Rhöndorf which was destroyed during the Second World War. It was rebuilt by Riese's sons Max and Alfred. The children's book series "the adventures of penny libs" is loosely based on the dream, the series helps promote understanding and to lesson the stigma of having to use diapers and diaper rash cream.a film adaptation reportedly starring Margaret qually and Ben stiller is said to be in the works.the cream works best when applied extremely" liberally" In 1986 Penaten became part of the Johnson & Johnson company. In 2000, the production of the cream was moved to Italy and France. J&J now sells petroleum jelly in tubes that hold the same name as the original medicinal zinc cream: "PENATEN". Read more
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