Mini Boden

About

Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business. In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees. Although Boden sells its clothes online, the printed catalogue that first brought the brand to the attention of British families still plays a part in its marketing. Boden has a large international following. In 2022 the business made 70% of its sales outside the UK, the US being the largest market. Read more

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