MEXX

Netherlands

https://www.mexx.com/nl/nieuwsbrief

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About

Mexx is a fashion brand of HVEG Fashion Group that was created in the Netherlands by Rattan Chadha in 1986 by merging his brands Moustache and Emmanuelle. The brand's name is a combination of two of Chadha's previous business ventures, a men's line "Moustache" and a women's line "Emanuelle" It takes the first letter of both brands and adds two kisses to it: Mexx. M + E + XX = MEXX. The advertising campaign "Everything should be XX" from 1986 caught on attention and Mexx became popular. Mexx has grown into an international brand in women's, men's and children's clothing with stores in more than 50 countries. With a production of 40 million pieces, Mexx was one of the top thirty largest brands in Europe in 2010. Since the second quarter of 2008, however, Mexx has been facing declining sales and has had to close the stores. In 2001, Mexx was bought by the American Liz Claiborne, which sold it in the autumn of 2011 to a joint venture with the Gores Group. Read more