About
Martha White is an American brand of flour, cornmeal, cornbread mixes, cake mixes, muffin mixes, and similar products. The Martha White brand was established as the premium brand of Nashville, Tennessee-based Royal Flour Mills in 1899. At that time, Nashville businessman Richard Lindsey introduced a fine flour that he named for his daughter, Martha White Lindsey. The Martha White brand is probably most associated with its long-term sponsorship of the Grand Ole Opry, a radio program featuring country music. The relationship began in 1948, and has existed continuously since then, making it one of the longest continually running radio show sponsorships known. A jingle for the flour, written by the Carter Sisters and Mother Maybelle in 1950, was the first Martha White Jingle. The Carter girls also wrote a jingle for Martha White Coffee Time an early morning radio program in 1951 that Martha White sponsored. Read more
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