havaianas

Havaianas

@havaianas
footwearfashionlifestylebrazilsummerbeachstyleshoesdesignadvertisingmarketing

About

Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. The brand was founded by Brazilian manufacturer Alpargatas S.A. Inspired by the Japanese zori sandals, Havaianas became the first mass-produced flip-flops made out of rubber. The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", the name was chosen as homage to the popular vacation destination of Hawaii. Some iconic design features of Havaianas flip flops are the Greek artistic pattern found along the strips, the rice grain pattern engraved in the sole, and the flat rectangular brick layer pattern of the outer sole which helps with the grip. With time Havaianas have become a symbol of Brazilian culture, being associated with the country's vibrant and carefree lifestyle, and are often worn casually, especially in beach and summer settings. Read more

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