Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train, and compete in a virtual world. Zwift was developed by Zwift Inc., which was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin, in California, United States in 2014. The Zwift game was released in its beta version in September 2014, in partnership with TRUE Communications/InGoodTaste, and became a paid product with a fee of US$10 per month in October 2015,. They raised their monthly membership to US$14.99 in November 2017,. They again announced a raise in price of the monthly membership to US$19.99 in May 2024. Read more
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