Flattery, also called adulation or blandishment, is the act of giving excessive compliments, generally for the purpose of ingratiating oneself with the subject. It is also used in pick-up lines when attempting to initiate sexual or romantic courtship. Historically, flattery has been used as a standard form of discourse when addressing a king or queen. In the Renaissance, it was a common practice among writers to flatter the reigning monarch, as Edmund Spenser flattered Queen Elizabeth I in The Faerie Queene, William Shakespeare flattered King James I in Macbeth, Niccolò Machiavelli flattered Lorenzo II de' Medici in The Prince and Jean de La Fontaine flattered Louis XIV of France in his Fables. Many associations with flattery are negative. Negative descriptions of flattery range at least as far back in history as the Bible. Read more
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