CÉCRED

Pasadena, United States of America

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About

Cécred is a privately held American hair care brand founded in 2024 by American singer-songwriter Beyoncé Knowles-Carter. It is self-funded and made for all hair types. After six years in development, Cécred launched in February 2024 to positive reception from critics. Cécred became a rapid success, amassing 2 million paying customers in its first six months on the market. Read more