Biedronka

Poland

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About

Biedronka is a chain of supermarkets. It is the largest chain of discount shops in Poland with 3,283 stores as of 2022 and 70,000 employees. It is owned by the Portuguese group Jerónimo Martins. The name "Biedronka" means "ladybird", and a cartoon ladybird is the company's logo. Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine. Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland. Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland is Lidl, although competition is rising in form of Kaufland and Aldi. Read more