Allbirds

About

Allbirds is an American public benefit company originating in New Zealand that sells footwear and apparel, co-founded in 2015 by Tim Brown and Joey Zwillinger. The company is headquartered in San Francisco, and is known for their minimalist designs, association with environmental, social, and governance principles, and Silicon Valley. Its business model has relied on direct-to-consumer commerce, although it also has brick and mortar commerce. Allbirds was founded through an initial fundraising of US$119,000 on Kickstarter and has based its corporate identity on sustainability. Since the 2020s, the company has been criticized by legal scholars for greenwashing after a case about their reporting of carbon offsets was dismissed. Allbirds went public on November 3, 2021, but experienced poor sales soon afterwards; executive turnover followed the company through the end of 2024. Read more

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